Creative Craft is an initiative of Pidilite Industries Limited to create further awareness, knowledge and skill in the field of Art& Craft. It is also intended to serve as a platform to encourage, nurture and showcase such awareness and talent.

For the young mind Creative Craft helps to develop 3 key faculties i.e. cognitive, creative and motor, which is central to their physical and mental development enabling finer human expressions.

The creative craft logo has waves of colours, which signify artistic talent making life more colourful, the hidden letters challenges us to visualize, explore and experience the joy of discovery and finally the pattern of interwoven waves depict a holistic and inter disciplinary approach. The logo makes you reflect with imagination and creativity.

Towards this objective Creative Craft has undertaken different activities in the schools through a structured and organized activity plan throughout the year, helping students garner skills and knowledge of Art& Craft .All the activities are designed keeping in mind the growth needs of the students. This will help the students to express themselves creatively and extend their world of imagination supporting our mission to ensure their growing up into well-rounded global citizens.