International Art and Craft Contest (IACC) is one of the unique contest Pidilite Industries Ltd has started under the Creative Craft initiative, to develop interest of students in art & craft activity and nurture their creativity. It is a platform where all school children across the globe are given the exclusive chance to explore their talents and get duly acknowledged for it. This year we intend to conduct IACC with a creative difference. Unlike, the previous years, IACC’09 will be instituted for the development of a child through the mode of art therapy collated with the spirit of competition and the zeal to create an extremely innovative and creative project. This year IACC intends to pay homage to the purest embodiment on this cosmos, mother which will be mingled with more creativity, vibrancy and a humble gesture of expressing our gratitude for the unconditional love and compassion showered by our mothers and Mother Earth on us.